Beautiful, intentional, and strategy-driven logo designs.

CLICK ON AN IMAGE BELOW TO VIEW THE PROJECT.

The Original Black Garlic
Imara Boutique
Close-up of a hand dusted with flour, with four flour-coated business cards on a wooden surface and a ball of dough in the foreground.
Russells Seafood Bar
Bodega 18 Tapas Bar
Interior of a cozy, rustic cafe with a wooden ceiling decorated with a large straw or reed chandelier, a vending machine stocked with drinks, wooden tables and benches, and a logo overlay in the center for Rocket House, Doolin Pier, established in 20
Shel Fine Jewelry
Jacklyn Vaughan Interiors
Fiddle+Bow Hotel
The Pearl Compass
Close-up of a white boutique tag attached to beige clothing, with the store name 'IMARA BOUTIQUE', an illustration of a dandelion, and the year 2020.
Ebb+Flow CBD
Ash Brand Designer Barcelona
Black calendar icon with a check mark inside.

We use a collaborative creative process to clarify your vision and bring it to life. What’s included?

  • Depending on the size and stage of your venture, this is where I explore your goals, audience, brand history, market position, competitors, trends, and differentiators.

    The strategy phase is about establishing a plan—identifying visual clues from the research that shape the design ideas.

    1. Brand consultation

    2. Client questionnaire and market research

    3. Pinterest collaboration

    4. Curated moodboard presentation

    I’ll create a mood board with the look and feel before the visual design phase, to make sure everyone is in agreement with the visual direction moving forward.

  • The tangible assets that make up the brand, such as logo variations, colours and illustrations, are created.

    The presentation includes contextual mockups to demonstrate how the identity works in real-world applications, such as sample advertising, websites, uniforms, stationery, vehicle graphics, or other items relevant to your brand.

    5. Presentation of logo concepts

    6. Primary and secondary logo design

    7. Brand submark/ monogram + badge design

    8. Three revisions of the logo design

  • This is the part where the brand comes to life through assets such as product design, advertising, and development.

    Everything is designed with ease of implementation in mind. That might mean preparing social media templates, tailoring guidelines for international teams, or consulting with printers about cost-effective finishes—whatever’s most useful for your needs.

    9. Complete brand style guide with colour palette, font selection and styling

    10. Logos supplied in all formats; 

    EPS - original artwork, used for large-scale printing

    JPEG - used for social media

    PNG - used for your website design

  • + MARKETING TOOLS

    Brand application across your
    business stationery

    + SOCIAL MEDIA
    Reel design to launch your new brand, showcasing your products and services. 

    + Facebook cover design
    + Linkedin cover design

    + Instagram styling 
    6 Instagram template designs

    + CANVA SETUP + STYLING
    Uploading of logos, colour palette and fonts.

    Posts will be created in your Canva account so that you can replicate and edit them yourself.

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